Needed Client Information

New Client Needs Analysis Form

= Fields that are required

Company Details

Current situation:

Market:

Demographics of market:

Main Competition:

Their Website:

What do they do better than you?

What do you do better than your competitors?

How does the company currently market itself?

Does the company have a marketing division?

How is business generated?

Number of employees:

Years in business:

Other:

Situational analysis of existing Website

You have a domain name registered

Size of current site:

Objectives of current site:

What features of the current site would you like to keep?

What features of the current site don't you like?

How many people visit the Website?

When do they visit your site?

How long do they visit the site for?

Which products or pages are most popular?

What feedback have you had about the site?

Current site was developed by:

Site objectives

If the answer above is "Yes", how?

How does the proposed site tie in to company goals?

Other:

How do you envision the site achieving these objectives?

How big will your Website be?

Proposed site plan

We have a proposed flow chart.

We have a site layout in mind.

Our website will offer interactive features to visitors.

Visitors will be able to send email, order a product or request information.

The visitor should be able to search on the site.

Have a guest book, shopping cart, order forms or a calendar of events.

The site will have contact forms.

The site will have auto-responders.

How would they search the site?

How can the site give you feedback?

What will the main categories or sections be on your site?

Will the categories link to products and services or to more general subject areas with sub-categories?

What subjects within the site might link to other subjects?

Who are your competitors online?

Of those, which competitor sites do you like and why?

What competitor sites do you dislike and why?

I've answered every question. I'm ready to send this form.

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Michael R. Stevenson of Stevenson Enterprises

Copyright © 2003, 2008 Stevenson Enterprises for Ssor Publishing.
All rights reserved.
Reproduction of material appearing in this web site is strictly prohibited without written permission.

WaterFall Records


Position:
First Name:
Last Name:
Company:
Address:
City:

State:
Zip Code:	-
E-mail Address:
Current Web Site:
Day Telephone:
Home Telephone:
Cell phone:


	Establish a Web presence, increase marketing and product branding
	Increase sales
	Generate business leads
	Increase international presence of the organization
	Generate requests for information
	Support existing advertising, promotional efforts
	Offer customer service
	Build store or business traffic
	Provide latest information regarding new products and/or services, sales, special promotions and events
	Build a database for emailing
	Provide directions to consumers
	Survey customers/prospects
	Recruit new employees/post job opportunities
	Sell a product or service online.
	Provide a sample portfolio of products or work online.

Stevenson Enterprises

in Detroit, Michigan

New Client Needs Analysis Form

Company Details

Situational analysis of existing Website

Site objectives

Proposed site plan