Web development Questionnaire

* = Fields that are required

Contact information

Company: *
Contact Person: *
Project Manager:
What features of the current site would you like to keep?
What features of the current site don't you like?
Which products or pages are most popular?
What feedback have you had about the site?

Web hosting/technical
Who will maintain your site? If it's already on the Web, who maintains it now? *
What tools will they/do they use? *
Have you selected a hosting provider? If yes, who? *
Do you have your own Web server? 'Yes' or 'No'? *
Are there any legacy systems are currently in place? If so, what systems? *
Do they need to be converted to a Web-based system? 'Yes' or 'No'? *
Will the site require links to a database? 'Yes' or 'No'? *
What is the purpose of this database? *
What type of database will you use? *
What data will the Web site send to or pull from the database? *

Marketing
Do you have an advertising agency or public relations firm? If yes, which? *
Will they be involved in the development or redesign of your Web site? 'Yes' or 'No'? *
How do you intend to advertise or drive traffic to your site? *
Describe your primary target audience. *
Describe your secondary audience. *
Describe your industry. *
Who are your biggest competitors? *
What do you like/dislike about their Web sites? *

What are your objectives for this project? [Check all that apply.]
Create a new marketing presence on the Internet.
Develope a strong online brand.
Reposition an existing brand on the Internet.
Develop advertising-based revenue.
Create direct-sales revenue.
Provide detailed product or catalog-based information.
Establish personal contact with visitors and elicit feedback.
Reduce traditional sales or support costs by developing or improving consumer/customer experience with online support.
Build a community for a particular affinity group (such as specific types of customers).
Establish a technological advantage over competitors.

How would you define the main goal of this Web site?
Publicity or marketing site	Yes No
Game or entertainment site	Yes No
Nonprofit or community site	Yes No
Application service provider	Yes No
Content-based publishing site	Yes No
Sales/e-commerce site	Yes No
Other (Please describe or enter 'none'.)

* = Answer Yes or No

Proposed site plan
How do you envision the site achieving these objectives? *
How big will your Website be? *
Do you have a proposed flow chart? *	Yes No
Do you have a site layout in mind? *	Yes No
Will your Website offer interactive features to visitors? *	Yes No
Can visitors send email, order a product or request information? *	Yes No
Do you envision the visitor searching on the site? *	Yes No
How would they search the site? *
How can the site give you feedback?
Have you decided what the main categories or sections will be on your site? *
Will the categories link to products and services or to more general subject areas with sub-categories? *
Have you identified what subjects within the site might link to other subjects? *
Do you plan to have a guest book, shopping cart, order forms or a calendar of events? *
Will the site have contact forms? *	Yes No
Will the site have auto-responders? *	Yes No

Select and rank the services you think you'll need:

Front-end experience

(1 Critical, must have - 2 Would like, but not critical - 3 Do not want)

Back-end/technical

(1 Critical, must have - 2 Would like, but not critical - 3 Do not want)

Marketing/strategic services

(1 Critical, must have - 2 Would like, but not critical - 3 Do not want)

Category	1	2	3
Search-engine listings
Content and editorial strategy
Publicity strategy

I've answered every question. I'm ready to send this form.

To the Previous Page

Web Design by
Michael R. Stevenson of Stevenson Enterprises